International parcel delivery has become a staple in our digital age, whether you’re shipping fashion and apparel or supplements from Singapore. But what customers really want isn’t just the item—they want a smooth, no-fuss delivery experience. So, how can you ensure their experience is as delightful as your product? 

Here are five ways to keep your customers grinning, from the moment they tap "Add to Cart" to the thrill of that parcel arrival notification.

1. Real-time tracking: From pickup to doorstep

Imagine ordering a beautiful cress from Singapore, only to be left in the dark on its whereabouts. With real-time tracking, you’re giving customers a front-row seat to their package’s journey, instilling trust and peace of mind. Since international shipping often includes extra twists such as customs checks and variable transit speeds, clear communication is non-negotiable.

Tip:  Give your customers a clear view of their parcel’s journey with tracking updates at key moments—whether it’s been shipped, cleared customs, or is on its way to their door. By partnering with a logistics provider that handles this smoothly, you can focus on what matters most: growing your business. 

These updates aren’t just check-ins; they’re a way to show customers you’re invested in their experience. And happy, informed customers? They’re the ones who’ll keep coming back for more!

2. Surprises are great - but not at checkout

Picture this: A customer from Malaysia is ready to snag your beautiful dress but then—surprise! Customs fees appear at checkout, and the excitement fades. Unexpected costs like these can quickly turn a positive shopping experience into an abandoned cart statistic.

Tip: Keep things clear and upfront by listing all costs—shipping, customs (e.g., de minimis rule), etc. Transparent pricing helps customers feel informed and builds trust. For larger orders, free shipping thresholds can encourage customers to buy a bit more. Informed customers? They’re the ones who click “Buy Now” without hesitation.

3. Make it personal

When it comes to international deliveries, things can go off-track—delays, detours, or even the occasional “where’s my parcel?” panic. That’s where responsive, personalised customer support comes in. Having a real, friendly person on the other end turns a stressful experience into a positive one, showing customers you genuinely care about their concerns.

Tip: Partner with a logistics provider that offers Recipient Support, acting as the "customer service" for your business by handling shipment inquiries on your behalf. With Ninja Van, this service ensures that your customers get the support they need while you stay focused on growing your business. It’s this kind of care and attention that allows you to deliver a smooth, stress-free experience, keeping your customers reassured and satisfied.

4. Covering all the ways to pay, from cash to flash

In today’s world, flexible payment options aren’t just nice to have—they’re essential. Not everyone’s all about digital payments, which is why cash on delivery (COD) is still a fan favorite. In the Philippines, for example, 51.2% of shoppers prefer COD, enjoying the control of paying at the door—no surprise charges, just peace of mind (Meltwater, 2024).

Tip: Give your customers options! COD for those who like to keep it old school, and digital payments for the tech-savvy. Covering multiple payment methods says, “Pay how you like”—a phrase that can turn curious browsers into confident buyers. 

5. Speed matters

International shopping comes with its own challenges, but timely delivery shouldn’t be one of them. A fast, efficient shipping experience is key to enhancing customer satisfaction, and short delivery times can turn a purchase into a repeat order. When customers know their package will arrive quickly, it builds trust and loyalty.

Tip: Consider working with logistics providers that have strong regional expertise, reliable coverage, and frequent flights to key destinations to minimise overall shipping time. For us, we fly to destination countries with frequencies ranging from three times a week to daily— depending on the lane—allowing parcels to reach your customers’ hands in as little as three days! 

Wrap it up right: Easy shipping, happy customers

International delivery is more than just logistics—it’s about delivering a customer experience that’s effortless. Your customers want to feel informed and taken care of at every step, from the moment they click "Buy" to the second their package arrives.

That’s where we come in. With solutions that make shipping easy, from COD options to dedicated account managers, we help you elevate the entire delivery experience. In a world of choices, let your customers keep choosing you—because with the right logistics partner, delivering happiness is part of the package.

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